MoneyDolly
MoneyDolly is an app-based fundraising platform designed for schools, teams, and youth organizations. Rather than relying on cash or traditional order forms, participants can raise funds by either collecting donations, selling from a catalog of 175+ items, or doing both.
BRAND ART DIRECTION ADVERTISEMENT STRATEGY VISUAL DESIGN DIGITAL DESIGN WEB
Strategy
Updating MoneyDolly’s visual identity involved refining its typography for better clarity and modern appeal, along with introducing a more dynamic color range to enhance flexibility across digital and print applications. The refreshed typeface strengthens readability and brand personality, while the expanded palette adds depth, accessibility, and stronger visual hierarchy. Together, these adjustments create a more cohesive, engaging, and contemporary brand system.
